Fraserway RV - Abbotsford earns 2012 circle of excellence award from Winnebago Industries, inc.

Posted on June 8, 2012

by Fraserway RV | Jun 08, 2012

Abbotsford, British Columbia, May 23 - Fraserway RV, Abbotsford, has been recognized as a 2012 Circle of Excellence winner by Winnebago Industries, Inc. To be honoured as a Circle of Excellence dealer, Fraserway RV excelled in customer satisfaction.

Winnebago Industries established the industry's first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. This year, 104 dealers were honoured with the Circle of Excellence award at the Company's Dealer Days event in Las Vegas, Nev., May 14-16. Dealers were recognized for their excellence in customer satisfaction as it relates to the customers' sales and service experience.

"Winnebago Industries is pleased to recognize Fraserway RV - one of the only 104 outstanding dealers that earned this year's Circle of Excellence award," said Winnebago Industries' Chairman, CEO and President Randy Potts. "Fraserway has proven that they are the best of the best by providing exceptional customer service. Fraserway provides knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support to customers. Their commitment to providing excellent customer service is why Fraserway is deserving of this award."

Circle of Excellence scoring is determined by rating dealers in four categories:

  • A Purchased and Delivered Satisfaction Study which is direct customer feedback after the purchase of a motor home.
  • A customer Satisfaction Study which surveys customers six months after their purchase
  • A Sales and Marketing Assessment that evaluates a dealership's sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT)
  • A Service/Parts Assessment that evaluates a dealership's warranty/parts inventory, service training and certified technicians, and traveling customer care

Fraserway RV - Abbotsford carries the Winnebago line of motor homes from Winnebago Industries.

Winnebago Industries, Inc., The Most Recognized Name in Motor Homes, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities. The Company and its subsidiary build quality motor homes, travel trailers and fifth wheel products under the Winnebago, Itasca, Era and SunnyBrook brand names. Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award's inception in 1996.